10 important reasons to hire a copywriter

All businesses need copywriting in some shape or form.

Copywriting, though, is one of those marketing activities a lot of businesses try to do themselves.

I understand that. It’s a learnable skill, after all.

So if it’s something that businesses can do themselves, why hire a copywriter?

Glad you asked.

1. Copywriting isn’t as easy as it looks

When you see all that copy… all that content out there, you think ‘I could do that.’

But when you buckle down to it, the words really don’t come that easily.

Because copywriting isn’t as easy as it looks.

There’s a certain way to write when marketing and it takes tremendous skill.

Professionals make it look easier than it is.

2. Hiring a copywriter saves you time

Copywriters love working with words. They’ll write in their spare time, either as part of their own marketing or for their own pleasure. They’ll enjoy both.

When you hire a copywriter, you’ll ll be hiring someone who likes nothing better than to drill into the specifics of your business and find the words to do it justice. We’re like kids in a (very serious) toy shop!

However, for an in-house employee, tasked with eeking out some content on top of all their other tasks, this might feel like purgatory. One guy I know describes his response to undesirable tasks as: ‘I’d rather s**t in my hands and clap.’

If writing content makes you feel the same way as that, you’re better off hiring a copywriter.

By doing so, you’re saving yourself or your employee countless hours of slogging away at the keyboard and giving yourself the gift of time work on tasks that could have a deeper impact on your business. Bon appetite!

3. Copywriters can write persuasively

Just like characters in the movies, copywriters would like to say they’re masters in the art of disguise. But they’re not!

I’ll tell you what they are masters of, however: the art of (written) persuasion.

They’re there to let everyone know why everyone should buy from you and how their life will be infinitely better if they do.

With their eye firmly on the brief, your copywriter skilfully crafts the copy, extolling your business’s virtues and painting pictures to make anyone reading your copy lust after your offering.

Yeah I said it. Lust!

4. Copywriters can be more objective about your business

Your business is your pride and joy.

Which is exactly why you’ve got to let someone else write the copy for you.

Because the copywriter has less skin in the game as you and can remain objective. They’ll cut out the codswallop to leave you with copy focused on the task in hand: generating sales.

No fancy writing.

Just solid copy that aims to sell.

5. You’ll be able to produce consistently good content

Creating consistently good content places real demands on your time and on you mentally.

Why not pass all that anguish on to a copywriter instead!

These creative souls will happily whip up fresh, high-quality content for you.

Sure you can trot out old content and change a few words here and there, but your audience will soon get fed up of that.

Hire a copywriter and engage your audience with brand new content.

Remember, your content reflects on your brand, so you can’t just fire out any old garbage.

6. Copywriters can help you bring to traffic to your website.

Copywriting may have been around for decades now, but search engine optimisation (SEO) is a newer kid on the block.

Although your copywriter might not be an expert, any professional who knows their onions will have a decent grounding in SEO and know how to help search engines find it easier.

They’ll sprinkle your content with keywords, related keywords and more so that Google smiles upon it more kindly and you have a chance of more traffic to your website.

Fancy trying to get more visible online? Hire a copywriter to work on your content (and an SEO specialist to work on your overall SEO strategy).

7. Copywriters can make anything sound more interesting

Do people perceive your industry as boring?

Then hire a a copywriter.

Copywriters can write about your product or service in a way that drums up enthusiasm for your business and interest in it.

They relish the challenge. Not only that, but good copywriters understand that your offering isn’t boring to the people who need it.

That mentality is a game changer for writing content.

8. Copywriters can write for different media and mix things up

Copywriters are versatile little bunnies.

Some might specialise in writing for specific channels, such as for social media or email, but overall, they can write for different formats.

You want website copy, they can do it.

You want blog posts, they can do it.

You want white papers or case studies writing, they can do it.

Failing that, they’ll like know someone who can pick up your project if they can’t.

9. You can hire a specialist copywriter

Despite being versatile and able to write about many different things, a lot of copywriters specialise in writing for a specific channel, such as websites or email, or in a specific field of expertise.

If you have a specific need, you can hire someone whose knowledge can really help you smash your marketing out of the park and connect with your target audience. Alright, alright, alright!

10. Copywriters can support you in the early stages of building your business

When you’re just getting a business off the ground you want to be putting your name out there as much as possible and as quickly as possible.

Hiring a copywriter not just enables you to craft the sales and marketing messages you need to, but also speeds the process up.

The sooner the world hears about your fantabulous offering, the better.

So hire that copywriter.

Do you need a copywriter?

Yes. Yes you do.

When writing for business, you need marketing expertise in your corner to craft engaging messages that promote your business.

That expertise comes in the form of a copywriter.

Someone like me.

And when I say someone like me, I mean me!

Are you looking for a copywriter to support your marketing?

Send me a message, using the contact form online, and let’s see if we can work together.

Because the world needs to know about your business.